I established the look for this campaign and created each ad in the series including most of the retouching. I did a rough comp for an ad and the client loved it so much that they wanted to make it into a poster. This was the result. I directed the photoshoot, working with another retoucher, we composited the truck from over 90 shots, changed the color of the cab, removed certain features at the clients request and placed the truck on a new background.
As the sole Art Director for Volvo Trucks North America, I established the look for this campaign and created each ad in the series including all retouching. I added new gaskets, rebuilt the embossed logo on top, color corrected, removed blemishes in the paint, added shadows and using clipping paths dropped it on a solid background.
I established the look for this campaign and created each ad in the series including all retouching. I removed striped decals from the truck (effectively rebuilding the door), placed it on a new background and hand painted all the dust.
The concept here was to create fun, new, compound words dubbed '‘Tufts Speak’' to describe various benefits of the hospital. In this case '‘Pediatriclose’' is used to convey great pediatric care close to home. I created the photos by using the words and as a way to dress up stock photos while keeping production costs down.
Print ad for UNC Health Care. As the sole Art Director for UNC Health Care, I established a look for this award winning service/solution campaign while still staying within budget. This campaign lasted them more than 2 years and spanned print, TV, outdoor and radio.
Sharpies grill & bar needed an identity and a series of print ads to convey a high-end feel and separate them from other restaurants. Using vintage textures and royalty-free maritime etchings I was able to achieve both sophistication and style on their limited budget.