MBA DNA centers around the concept that everyone has certain attributes or elements that drive them to succeed. It is the process of tapping into and exposing these elements that leads to success.


I developed the concept, the brand, the look, designed the print materials, took many of the photos and directed others (including international shoots) and coordinated the development of the website, and video interviews (including creating the music). The final print version of the program can be viewed through the download link on the website or by clicking here. The brochures won a Silver ADDY and the campaign won a Citation of Excellence, in the Houston ADDYs. The brochure and ad campaign both won 2012 Platinum Marcom Awards.

The goal of the 2010-2011 Jones Graduate School of Business Annual Report was to convey the school’s forward momentum. It was very positively received and won a gold award in the District Case IV Accolades.

Company bio brochure for Visiting International Faculty to send out to potential investors. There were other pieces of collateral that followed this same look and feel.

As the sole Art Director for Häfele, I established the look, designed the kitchens, Art Directed the photography and completed the layout for this 24 page catalog. There were other collateral pieces that followed this same look as well. View the final brochure.

As the sole Art Director for Häfele, I established the look, Art Directed the photography and completed the layout for this 24 page catalog. There were other collateral pieces that followed this same look as well. View the final brochure.

I established the brand identity and Art Directed production of the product catalog, product packaging and collateral. I also did all of the photography, styling and set design for the entire catalog.

I was tasked to create a new menu for the Cafe Carolina restaurant chain. The client wanted something that more closely represented their brand. They liked the menu so much, we ended up designing all their interior signage and got more business from their other restaurants.

I created this fun and visually exciting menu for BBQ & Ribs Co. When the client saw it his comments were ''This is above and beyond anything I could have imagined''. Their previous menu was red and white with dancing pigs on it.