MBA DNA centers around the concept that everyone has certain attributes or elements that drive them to succeed. It is the process of tapping into and exposing these elements that leads to success.


I developed the concept, the brand, the look, designed the print materials, took many of the photos and directed others (including international shoots) and coordinated the development of the website, mbadna.com and video interviews (including creating the music). The final print version of the brochure can be viewed here.

This is a frame from a game I helped Discovery Channel's Planet Green develop around the new Tom Green TV game show "Go for the Green!". I art directed the look and helped develop the gameplay and elements. This project was a blast. The internal team who put the final Flash game together did a great job.

The Discovery Channel / TLC needed help developing a game for their show, Jon & Kate Plus 8. I provided the Art Direction, design and gameplay structure. Their internal team put the final game together in Flash.

Using a tattoo artist to illustrate my vision, I was able to create a fun and energetic identity for this online women and children's boutique. I wrangled a team of programmers to bring my comps to life. They also created the back end content management system. So updates and order processing are painless for the user. The result is a strong unique brand that separates itself in an over-saturated market. I also did all the product photography for the site. This won a Silver Addy in the 2007 Houston, Texas Addys. Unfortunately the company was a casualty of the recession and the site has since been taken offline. You can still view a few sections here.

This freelance project for Duke Medicine required a facelift of their existing news site, http://www.dukemedicine.org. After auditing the existing site and many other news sites and blogs I developed two distinct options for them to choose from. One structured like a news site and one being more approachable and blog-like.

This interactive, stand-alone kiosk was built entirely in Flash and connected to a local database. The kiosk was used at trade shows around the country. It helped John Deere not only provide a product solution for the farmer but also gave them valuable customer based product geographics.