MBA DNA centers around the concept that everyone has certain attributes or elements that drive them to succeed. It is the process of tapping into and exposing these elements that leads to success.


I developed the concept, the brand, the look, designed the print materials, took many of the photos and directed others (including international shoots) and coordinated the development of the website, mbadna.com and video interviews (including creating the music). The final print version of the program, with large photos, can be viewed through the download link on the website or by clicking here.

I came up with the concept and did the photography for this article in Advertising Age (End Point) on Dan Carlton of The Paragraph Project. The concept was to show Mr. Carlton as an observer in the world around him. I had the idea of putting him in a small scale scene to convey his commitment to immersing himself in his client's brands.

Various photography for Anadarko People Magazine. A four color magazine produced internally. The photography completely changed the magazines feel and the response from readers. Elevating it to a new level in terms of quality and creative.

Print ad for UNC Health Care. Budgets were tight and we were forced to use royalty free photography. I shot the photography for this ad to save even more money. I established the look for this award winning service/solution campaign while still staying within budget.

Photography done for Betsey Johnson promotional materials.

Personal work. Shot on medium format film.

Fashion shoot for Kharma, a women's boutique. Used for promotional materials. Shot on medium format film.

Fashion shoot for Kharma, a women's boutique. Used for promotional materials. Shot on medium format film.